All Tees are printed and shipped from the USA (We do offer international shipping)

02/22/2023
2:22PM

444 Virtues comes from the mud. A representation of the struggles of poverty, drug dealing, and violence, alongside the desire to develop, grow and escape the trap of the ghetto. What started as a means of survival through drug dealing evolved into a culture intertwined with substance use, from lean and cocaine to prescription drugs --

The drugs dealers became drug users.

Hip-hop has always symbolized the drive to achieve success by any means, legal or illegal, and this hustle has shaped the art form itself. Our brand draws inspiration from the grimier elements of hip-hop, reflecting the roots of the culture.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™