All Tees are printed and shipped from the USA (We do offer international shipping)

444 Virtues is a project that serves as a map of significant ideas forged in the cauldron of hip-hop. It is not a brand that glorifies drug dealing, yet hip-hop cannot be separated from it. It does not promote violence, yet violence is woven into hip-hop’s history.

The goal is to create designs that hip-hop fans will appreciate—at a price point that's fair—so anyone can cop a piece.

At its core, 444 Virtues is about what makes hip-hop great.

Located in Auckland (NZ), and USA —shipping worldwide.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™